You must ensure that your Progress Log is completed. This is to show what you have been doing during Research, Planning and Production time. It is a sort of diary recording what you have been doing each week, from researching and annotating the conventions used in real perfume adverts, to doing your market research, planning your advert, your photoshoot, your mock up and finally producing your own advert in Photoshop.
You have a hard copy of the document but I have also put a copy on Fronter.
This should really shown your progression through production time.
Due in on Monday 22nd January (draft).
The prompts below are just for guidance since you are all working at a different pace and in a slightly different order. For instance, some of you produced an early mock up but realised it wasn't working and started changing your ideas.
eg. Weeks 1 and 2: Initial planning: I decided to investigate (name of perfume) and found out that...
I discovered that ... (price range, target audience...)
I decided to do an advert for this perfume OR I decided to create my own perfume in the same style...
The name of the perfume is important: (name) makes you think of ...
My target audience is ...
I have looked at a range of bottles and existing adverts and I decided to...
I made a collage of bottles of perfumes aimed at my target audience and realised that...
I collected several existing adverts for a similar / for my perfume and found that several strategies are used:
Week 3: I looked more closely at a couple of perfume adverts and annotated them. I noticed that ...
Week 3: I started thinking about my own advert. I want to ...
Week 4: I created my mock up. In the end, I decided to do...
I received some feedback and as a result, I ...
I created a questionnaire to ...
Week 5: I organised my photoshoot. First, I did....
(what went well, what did not work out... How many useable photos did you end up with? Did you manage to produce what you wanted? Did you change your mind? etc)
Week 6: In photoshop, I started to assemble all the elements of my advert.
(IN WEEK 7, YOU WILL EXPLAIN WHAT HAPPENED WHEN YOU WORKED IN PHOTOSHOP, WHAT THE RESULT WAS AND WHAT FEEDBACK YOU RECEIVED. WHAT DID YOU DO AS A RESULT TO COMPLETE YOUR FINAL ADVERT?)
